MEET MARIA ORLANDO
I am passionate about making things happen to improve people’s lives and to grow a successful business aligned to the deepest purpose.
Your challenge is my challenge.
My name is Maria Orlando. I am a Purposeful Business and Leadership coach and mentor, expert in Digital Marketing, Communication and Leadership for businesses with purpose. I am certified in Positive Psychology Business coaching.
I help purpose-driven brands, companies and entrepreneurs identify the strengths that determine their success, put their purpose into practice and grow a sustainable, profitable and tailor-made business which stands out from the competition. I do it through innovative communications strategies and leadership development. The method I use is from my experience of 10+ years in companies and from specific techniques that mix design thinking facilitation, emotional and experiential digital marketing aligned to values and purpose.
If a client tells me that something is impossible to do, I say āNo, we will find another solution to make it possible.ā And it has always worked.
At the first meeting, when I ask people I work with what they love about their business and what they hate about it, most of them answers āI LIKE what I do BUTā¦ā. Unconsciously, they use ālikeā instead of āloveā and that ābutā means everything.
Throughout my career, I have seen how many business owners and companies have gotten lost along the way only, because they didnāt have a purpose, a method and a proper guidance. Many of them gave up on their business just because it was draining their soul and life. They lost any self confidence. Others didnāt get the results they were hoping for, because they didnāt have a tailored strategy and a balanced approach. Having a clear purpose, a solid strategy and atomic habits avoids you to feel drained from your business and helps you achieve concrete, faster and more long-lasting results.
Are you looking for building a driven-purpose brand? Or, do you have a business with purpose but you do not know how to communicate its uniqueness to make it profitable? Or, do you feel lost because you have employees but not followers supporting your purposeful goal? You are in the right place. I am here to facilitate the process, by providing a fresh business and leadership approach which is aligned to your soul and purpose and gives real and long-lasting results.
To be successful you need to create a solid method, a long-term sustainable system which covers all aspects of your life and your business to ensure that what you do continues to produce concrete results.
I am Italian and my journey into marketing and leadership started over 10 years ago. Finding my purpose in everything Iāve done has helped me overcome some difficulties and dissatisfactions, such as the ones related to an Italian system which doesnāt often work properly. Experience and hard work on myself, taught me to understand what I want and what I do not want.
Since the beginning, I chose to work on international projects embracing the challenges of professionals and companies from more than 40 different countries around the world. I learned to listen to their emotions, to align strategy with culture, and to help them communicate their purpose by enhancing their strengths, growing a business with purpose without sacrificing their vitality.
By working in the corporate world, I have learnt to look at things from different perspectives: as employee, as manager, as director and as entrepreneur too. And this has made the difference in my approach to people and business. So I have understood that:
P.S All those things have solutions. And these are all opportunities to improve yourself and your approach to business.
To be aware of what you want you have to learn to understand who you are and then become it.
After graduating in European Languages āāand Cultures I started to work in the healthcare and pharmaceutical industry as project manager and event planner being responsible for international events. I have always been passionate about this industry together with technology.
These experiences opened my eyes to a world where purpose is everything. In this case it was the one of improving peopleās lives by spreading innovative medical technologies for the eyes and the brain. I managed to achieve incredible results in just 3 months by implementing an emotional but strategic marketing plan, focusing on empathetic public relations and putting thought leadership into practice. The result was an increase in participation in events as never seen before, as well as an increase in new customers. From almost completely empty classrooms we had plenty of people and we had to search for bigger spaces. I started to manage small teams, partners and stakeholders for negotiation, caterers, hotelers, and transfers responsibles.
Although I worked 10 hours a day, weekends included, reaching 17 hours a day during the events, my purpose was my benzine. But I started to lose 3 kg in 3 months and I was living an unsatisfactory quality of life for some reasons such as the fact I didnāt see the growth I was hoping for, although the business increased dramatically. Being independent for me is very important, as a professional and as a woman. It is something I cannot give up.
I understood it was time to embrace the change. Since the beginning I started to study digital marketing, management, leadership and NLP, learning from American mentors. It helped me stand out from the competition, when digital marketing was still a fresh concept in my country. This has allowed me to always keep up with the times and to look for more job opportunities. I worked for Compagnia della Bellezza, Luxury Life International, CinecittĆ World, following many projects in the luxury industry about fashion, beauty, sustainability and lifestyle such as Monaco Yacht Show, Milano Fashion Week, Isabell Kristensen Couture, Gstaad Hotel, but also about virtual reality, technology, augmented reality, wholesale e-commerce such as Ribilio, and even videogames.
I managed, coached and empowered small teams at the beginning. Then, as a director, I got to manage teams of 25 people, both in presence and in other places in the world, working on multiple projects at the same time. Crazy? Not at all. Whatās the secret? A thought leadership, dedication, love for what you do, purpose, organization, ethics, and positive mindset. You need to love what to do to be successful. I also managed very active virtual communities of 56000 people. They even bought only because they felt understood. Read that again.
In the meantime, I worked as a freelance digital marketing consultant, life and business coach helping
Throughout these years I have never given up on training, getting important certifications at Bocconi University about the management of fashion and luxury companies, food and beverage and international leadership, and much more, such as the Business School by Marie Forleo. I got officially certified in Positive Psychology Business coaching and Design Thinking for Innovation.
I live for traveling so in 2014 I launched my slow travel blog Travellector which is based on planning tailor-made trips according to the personality of each traveler in order to have a more immersive experience and save time. This is because I am experienced in the Myers-Briggs model. And only in 2019 I started this website although I am working on it only now.
This section is about some goals I have achieved. I am not interested in showing what I have done but in showing that you can do it too. We often do not know we have strengths that can really make the difference. If you learn to discover them you can make the difference too.
During these years I have applied emotional and strategic marketing plans increasing sales, awareness, improving efficiency, organization and communication by stimulating mutual collaboration on all operational levels, from the employee to the executive, contributing to the success of work organization. My kind of leadership is based on the discovery of yourself, on action and inspiration.