Emotional digital marketing combined with strategic and purposeful communication and an experiential approach is a powerful combination to spread your purpose and to connect with your audience, increasing your customers’ loyalty and bringing revenues. But first, it is necessary you learn to put your uniqueness in your project.
Throughout my career, I have learnt that people do not have a clear idea of what they want but they know what they do not want. This is why you have to create the need for your product to awaken people’s feelings.
Marketing without branding is ineffective and likewise, branding without marketing is ineffective too.
Moreover, people need to be educated to know yourÂ brand with purposeÂ and to do that it is important to craft a specific digital marketing and communication strategy for each emotion you want them to feel, without losing the concrete results you want to reach.
We all are overloaded with content, options, and solutions. This is why your strategy has to be strong, integrated, and consistent, both offline and online. It must express its mission while providing a positive and innovative experience for its customers.
I prefer to say that it is a journey that starts from your YOU and not a thing you can reach in a week.
Moreover, the role of digital marketing is essential for business growth in todayâ€™s day and age, but it has no value if you think that the most important thing is being present rather than acting with purpose.
Why? Because customers’ needs always change according to the evolution of society. If you learn to listen to your target from the beginning you can bring profitable results earlier than you think.
Digital marketing does not say how beautiful and amazing your product is. Can you imagine how many people in the world are saying those words regarding their brands?
The world is evolving and you, as a business owner, have to embrace the change to stand out from the competition. Don’t just sell a product, tell a story to impact your audience. Focusing on strategic storytelling applied to neuroscience can be a win-win to attract new clients.